How Gala Tent Scaled Their Business with 20+ Years of Reliable Delivery Support

01.07.25 08:37 AM - By harvey

Background on Gala Tent

Gala Tent is one of the UK’s leading suppliers of commercial marquees, gazebos, and event equipment. Founded in South Yorkshire in 1999, the business has grown rapidly by combining quality products with fast, dependable service, including free delivery as standard.


With larger, more ‘bulky’, high-volume products and time-sensitive orders, logistics has always been a vital part of their customer promise. To deliver on that promise, they’ve relied on Courier Logistics as their trusted delivery partner for over two decades.

The Challenge

As a company built on providing great products, great service and a quick turnaround time from order to delivery, Gala Tent had to ensure they partnered with a carrier who could provide a service and ownership wouldn’t be a threat to their reputation. 


Delivering heavy, bulky products like marquees and gazebos to functions, weddings, and celebrations comes with challenges. With a potentially emotional purchase, Gala had to ensure they didn’t continue to suffer from:

Damaged deliveries: Marquees and gazebos are bulky and sensitive to handling. When items arrived damaged, replacements had to be shipped at their own cost.

Delivery delays: Missing delivery windows meant ruined event plans, unhappy customers, and extra operational strain.

Frequent product loss: Goods were going missing during transit, often with little traceability.

“We faced recurring challenges such as product loss, damaged goods, and delays to customer shipments all of which had the potential to seriously affect customer confidence.”

— Andrew Scott, Operations Director at Gala Tent


Each issue came with a cost, not just financially, but to their brand reputation.


To scale their service and keep their customer promises, Gala Tent needed a logistics partner that could bring control, consistency, and care.

Partnering with Courier Logistics

Courier Logistics began working with Gala Tent over 20 years ago. As a Yorkshire-based logistics provider with national coverage, we brought the flexibility, communication, and care they were missing.

“Their dependable, professional approach has become a core part of how we deliver value to our customers.”
— Andrew Scott, Operations Director at Gala Tent

We worked closely with Gala Tent’s operations and customer service teams to redesign their delivery workflow, ensuring smoother operations, better communication, and fewer surprises. And because our customer service team is local, knowledgeable, and easy to reach, Gala Tent always has a direct line when it matters most.

We provided:

Real-time updates and communication between teams

Tailored pallet and parcel delivery solutions for large, fragile goods

A proactive, people-first approach that aligned with Gala Tent’s customer values

“With strong communication from their customer service team, we’re able to deliver timely updates and fast resolutions if required.”
— Andrew Scott, Operations Director at Gala Tent

Impact and Outcomes

Today, Gala Tent’s delivery model is one of their biggest strengths and a true competitive advantage in the events and hospitality industry.

Key Results:

A logistics setup that supports their brand and bottom line.

The ability to offer fast, free delivery across the UK.

Fewer delays, fewer damages, and fewer customer complaints.

“Their service enables us to offer fast, free delivery, a promise that very few of our competitors can match. This has a direct impact on buyer trust and conversion rates.”
— Andrew Scott, Operations Director at Gala Tent

Why the Partnership Still Works 20 Years Later

The relationship between Gala Tent and Courier Logistics goes beyond transactional service. It’s a partnership grounded in shared values: honesty, consistency, and customer-first thinking.


We’ve grown together over the years, adapting to seasonal peaks, new product launches, and shifting customer expectations. And throughout, both companies have kept one goal in mind: delivering a first-class experience to the end customer.


“Above all, what we value most is the peace of mind their partnership brings. Fewer losses, fewer delays, and dependable delivery performance have allowed us to scale without sacrificing service.”
— Andrew Scott, Operations Director at Gala Tent

harvey